First-time home buyers are an important market for home builders. If you’re a homebuilder, it’s vital to employ marketing strategies that will help you attract first-time homebuyers to your community. Here are eight such strategies:
1. Advertise on Industry-Specific Websites
A great way to reach first-time homebuyers is to advertise on industry-specific websites. Seek out those within the mortgage and real estate industries since first-time home buyers will likely visit these websites. Examples of such websites include Homes, Trulia, Redfin, and Zillow.
2. Develop a First-Time Home Buyer Portal
First-time home buyers tend to spend a great deal of time researching homes independently. A smart marketing tactic is to develop a first-time home buyer portal, where visitors can find information about your homes and local communities. This will make it easy to find everything they need to know about the home buying process.
3. Hold a Home Show
Another tactic to attract first-time homebuyers is to hold a home show. This will likely take place before the home building process begins, so you can introduce your brand and what makes your homes unique. During home shows, you can invite local realtors to your booth to offer new home sales consulting services to potential buyers.
4. Create a First-Time Home Buyer Sweepstakes
A fun and creative way to attract first-time homebuyers is to develop a first-time home buyer sweepstakes, where participants can win prizes related to their homes. For example, if you build luxury homes, you could offer a luxury car or a luxury house feature for free as the grand prize.
5. Target Mobile Customers
Purchasing a home is a big decision, so first-time homebuyers will likely weigh their options carefully. Mobile marketing is a great way to capture first-time home buyers’ attention since this form of advertising has a high response rate.
6. Share Informative and Helpful Content
It’s important to share informative and helpful content with customers to help first-time homebuyers decide. For example, you could share tips on how to prepare for the home buying process or what you can do to increase your chances of getting approved for a loan. One of the best ways to put your information before your potential customer’s eye is through a personal blog and social media.
7. Publish Success Stories
Another tactic is to publish success stories, where you highlight how a first-time homebuyer found success with your brand. For example, you could share testimonials from first-time homebuyers who have purchased homes in your communities. These stories will help you build credibility and trust in your target market.
8. Adapt to Technology Trends
It’s important to understand that the way people connect and communicate has changed over time, in large part due to technology. You need to adapt to technology trends to reach your potential customer base. For example, you could offer interactive 3-D virtual tours of your homes.
So, there you have it! You can attract more first-time homebuyers to your community by employing these marketing strategies. Additionally, you will make more sales, build your reputation, and gain the satisfaction of fulfilling a new homeowner’s wish.