Are you looking for ways to take your contractor business to the next level? Read about Marketing Tips for Every Contractor below in detail.
As a contractor, you know well that the construction industry in the U.S. is massive and it can be lucrative. With annual revenues of over $2 trillion, there’s a lot of money going around. But you want a bigger piece of the pie, right?
While the business of construction can be highly profitable, not every contractor makes it big. Especially if you don’t invest in the right contractor marketing strategies, it can be difficult to scale your business.
Would you like to learn how to market your business properly?
In this article, we’re sharing some of the most effective contractor marketing strategies you should implement.
Let’s dig in!
1. Word-of-Mouth Marketing
In a digital world, it’s easy to ignore word-of-mouth marketing, yet it’s one of the most powerful forms of marketing.
Think of a potential client who wants to repair his garage. Naturally, they start by asking their closest friends who live nearby whether they know any competent home repair contractor. Now think of a situation where one of the friends recommends your company.
What are the odds that the potential client will at least reach out and enquire about your services? Very high. People have high trust in what close friends and relatives recommend.
But then, to get word-of-mouth marketing working for you, you need to offer services that are worth recommending. As such, put effort into delivering quality contractor services to your clients. Don’t leave a stone unturned.
Offering quality services isn’t just about the physical work you put in. Soft services like quick issuance of accurate project quotes matter as well. If you’re having trouble creating estimates for upcoming residential construction projects, perhaps you need to try this residential construction cost estimating software.
When your work leaves a lasting impression, don’t be surprised to start getting inquires from potential clients who have been sent your way by your past clients. Just smile and know that word-of-mouth marketing is at play.
2. A Proper Contractor Website
About half of all small businesses in the U.S. don’t have a website.
Does your contractor business have a website? If not, you’re shooting yourself in the arm. Important point about Marketing Tips for Every Contractor in detail.
To understand how a contractor website is important, you need to understand how the modern consumer looks for products and services. Yes, a good number of people still consult their friends when looking for a contractor, but a vast majority of consumers now have a new friend: Search engines.
They’ll go online look up contractors in their area. If your business doesn’t have a website, it probably isn’t available online. Being nowhere to be found on the web, you can see how many clients you’re missing out on.
Developing a contractor website is a key part of your digital marketing strategy. And, don’t be like those contractors who resolve to build websites on their own, even when they don’t have any web development skills.
Yes, you are good at building houses, but when it comes to websites, leave them to the experts. Hire a professional website developer to build a proper contract website for you. This is a set that’s responsive, loads blazingly fast, is user-friendly, and above all, optimized for search.
3. Claim Your Google My Business Page
Google is the biggest search engine. It makes sense to concentrate most of your SEO efforts on Google.
A Google Business Page is free and it enables your business to show up when people are looking for contractors in your local area. But for it to show up, the page needs to be properly optimized. There’s a lot of information you need to provide, including the business name, hours, specific location (you can add a pin), contact details, photos of the business and/or projects you have done, and a link to your contractor website.
Your customers can also leave a review on the page. Reviews have a big impact on your search engine rankings. Businesses with a ton of positive reviews and high ratings tend to get top rankings.
4. Network With Real Estate Professionals in Your Area
A contractor who builds and maintains close professional relationships with real estate professionals such as agents and brokers is likely to have a steady stream of clients.
Homes that are being sold usually need some repairs or upgrades. The owners of these properties typically leave the work of repairing or upgrading a home to their real estate agents. The agent will then find a contractor to do the job.
You can see how networking with local real estate professionals can get you projects.
Networking isn’t an easy task for everyone, but you can start by creating a business card with your details and giving them to the agents you meet in your day-to-day activities. You should also attend real estate industry events since this is where you’re most likely to meet and interact with real estate professionals.
5. Step Up Your Game on Social Media
If you’re active on social media, especially on Instagram, you have certainly seen posts of home construction, renovation, and repair projects. These posts are made by the contractors that did the job.
Imagine if you were looking for a home renovation contractor, wouldn’t you be tempted to contact the one you saw on Instagram? That’s the power of social media. As a contractor, you can make it work for you.
There are several key elements that go into building an effective social media strategy. You need to choose your social media channels with your audience in mind. You need to set up and optimize your business’s social media profiles.
Then theirs is content. This is what will make or break your social media strategy.
If this sounds like a lot, it’s because it is. The best way to go around it is to hire a social media marketer and let them handle the job for you.
Implement These Contractor Marketing Methods
Effective contractor marketing is the best way to stand out in a competitive marketplace and attract new clients. There are a number of marketing strategies you can implement, but don’t ignore the power of word-of-mouth marketing, a professional-grade contractor website, networking, and social media. Hope you love reading about Marketing Tips for Every Contractor.
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