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A Look at Product Review and Schema for E-Commerce SEO

The pandemic has affected our lives in many ways, including the way we shop. The whole world has seen a shift from the read to the digital world because research shows that customers are now shopping online. This now means that digital marketers must figure out a way to promote their products online and use every available tool to improve visibility and sell the products or services, which will help the best-ranked eCommerce SEO companiesRead about Product Review and Schema and much more below.

One such tool that can give any best-ranked eCommerce sites or SEO companies the upper hand is the schema markup. This product schema type contains a bundle of information and produces them to the users and various search engines.

What is a product schema?

The product schema is a feature that allows you to add certain product attributes to the product listings, which can appear as rich results on the SERPs.

These properties include –

  • Reviews
  • Ratings
  • Price
  • Offers
  • Awards
  • Product description
  • And many more

Benefits of product schema

  • The product schema can display the price review rating availability and other such qualities. This schema type can also increase the pixel space of your SERP listing.

The added value of all the product qualities works to increase the click-through rate(CTR).

  • Another important benefit of this product schema is that it provides shipping information directly on the SERPs. This can be an important factor that helps the customer decide who to do business with and improves and helps the best-ranked eCommerce and SEO companies.

Best practices of the product schema

The product markup contains certain specifications that can help both the search engines and the users understand the information on a page. If a page meets all the guidelines, which means that the schema used on a specific product page and the products are not adult-related, it can help the best-ranked eCommerce and SEO companies.

If you want your content to display as a rich result on the SERP, you should include all the required properties.


If you plan to implement the review snippet to showcase your items’ revues, it must have its own properties. Although the product schema has its own set of properties, if you do decide to add the review schema, you must include the following

  • Author
  • itemReviewed
  • item Reviewed.name
  • reviewRating
  • reviewRating.ratingReview

Aggregate Rating –

If you decide to get the aggregate rating property that shows the rating from different reviews to your product schema, then you would also have to include the following

  • itemReviewed
  • itemReviewed.name
  • ratingCount
  • reviewCount
  • ratingValue

Offers –

If you wish to add an offer to your product, you must include only one important property: the price. However, there are many recommended properties, including the shipping details property. This property is responsible for showing shipping costs and locations.

Shipping details schema markup –

The shipping details can be used to highlight important specifications such as

  • free shipping
  • customers shipping options
  • areas that you do not ship to
  • shipping cost by region

Free Shipping –

If you want to indicate that the product has free shipping, you must set the shipping rate to 0 for all regions where the product is shipped. For example, if you have free shipping to California, you would have to implement a certain code to indicate areas you don’t ship to.

It does not ship property and is required to highlight the places where shipping is not available. Google offers all the examples of shipping to the US but not to Alaska or Hawaii. In such a case, the code used would be.

Shipping options –

Products may have multiple options for shipping, and users can choose amongst them. These choices may affect the overall cost to ship, and so these specific costs and options can be added to the shipping details of properties. Each of these should then contain certain unique combinations after delivery time and shipping rate. Moving will display all the data that is based on the cheapest option to ship.

How to create a Product Schema?

Product Schema can be written using Microdata RDFa or JSON-LD. The length of the code will also depend on the number of properties that you wish to include.

Google also uses an example that includes various properties like description name brand and also the brand’s SKU number.

Product Schema markup generator

Before adding the code to your page, you will need to create it. You can hire trained professionals to do it for you; otherwise, you may get lost in all the information and technicalities. Once you generate the code and implement it, you can go ahead and test the structured data.

There are a few things to keep in mind before implementing the product Schema, but there are many benefits.

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Red Note: 30 September 2022

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