Today’s real estate market is more competitive than ever. That means buyers are shopping around and making offers on the homes that interest them before they even go to an open house. This can be frustrating if you’re a seller because it feels like buyers have all the power in your negotiations.
But there are steps you can take to level the playing field against savvy home shoppers, including using video marketing strategies to make your home stand out from the crowd of other properties up for sale in your area.
Invest in professional tools
A cheap video camera won’t cut it for real estate videos, especially if you’re trying to reach a broader audience. Buy the best equipment you can afford so that your footage looks polished and engaging. You’ll also want an HD or UltraHD model with excellent audio quality, so viewers can hear every word of what’s being said about your home.
Although you don’t need to have a Hollywood-level budget to produce great real estate videos, investing in quality tools will help make your content look more professional and help it stand out from the competition.
Invest in your production team, too
As important as video equipment is to get a high-quality result from your real estate shoot, you also need an experienced crew on board. This means hiring the best videographer and audio technician available for each job.
It’s worth spending a little extra on a quality real estate video production team to make sure your video looks and sounds great. Not only will this help you sell your home more quickly, but it can also give you an edge over the competition in today’s digital age.
Plan your shoot carefully
Before you start filming, take the time to plan out what you want to say about your home. You’ll need to write a script so the narrator can read it during filming, and your videos will be more authentic if you’re speaking from memory rather than reading directly off of cue cards or an autocue device.
Some real estate agents prefer to speak freely about their homes without adhering too strictly to a pre-written script, but this can be risky if you’re not comfortable improvising on camera. It’s always better to have a plan and stick to it, even if you end up deviating from the script a little bit during filming.
Be sure to film in high-quality locations
If you want your real estate videos to look their best, shoot outdoors in locations with beautiful scenery. The best option is to film in front of your home’s windows so viewers can see how great it looks from the inside, but you could also shoot on the street or sidewalk outside if there are any desirable features nearby.
Bringing equipment and crew for outdoor shoots might cost a little more, but this approach will give your videos an edge over the competition. Plus, if you’re working with a smaller budget, this is one of the best ways to improve your video without spending too much money on production tools that don’t contribute directly to selling more homes.
Don’t forget about sound quality
No matter where or how you shoot your next real estate video, make sure you invest in high-quality audio equipment. Buy the best shotgun microphone that you can afford, along with a good windscreen to prevent noise from air currents or loud surroundings from interfering with your sound recording.
You’ll also want to hire an experienced audio technician who will be able to make any necessary adjustments during post-production before distributing your final video to viewers. Even if your real estate videos look and sound great, they won’t be able to sell homes without the good audio quality behind them.
Real estate video production is a complex task that requires skilled professionals and high-quality equipment. Don’t skimp on any part of the process if you want to increase your chances of selling more homes quickly at top market value.
Invest in professional tools, high-quality locations, and an experienced production team to give your videos the best chance of standing out from the competition—thus helping you sell more homes.