For the success of your small business, content marketing is key. Here are five fresh Content Marketing Ideas you can put into action.
Running a successful small business is no easy feat.
Whether you provide a service or sell products, the only way to grow your business is to gain more exposure and market yourself. And content marketing is the least expensive and most effective way to get your name out there and increase revenue.
Ready to take your content marketing strategy to the next level? Need some new ideas about what type of content to create or how to put it out there?
We have five excellent content marketing ideas for small businesses, but first …
Why Is Content Marketing So Important?
Content marketing is one of several ways to connect with your target audience and attract new customers to your business.
By providing your audience with valuable content, you can gain their trust. That trust can generate leads, improve sales, and ultimately grow and expand your business.
But a content marketing strategy involves more than just having an online presence and making a few social media posts here and there. When done correctly, content marketing is a way to convey your brand voice. It’s a way to let people know what you stand for and show that your business can provide value.
Here are five ways to do that:
1. Start Blogging
If you don’t already have a blog — start one now.
Blogging is a critical component of a successful content marketing campaign. As long as your blog posts focus on your business or industry as a whole, it’s an excellent way to generate interest in who you are and what you do.
There are a variety of different types of blogs that you can create. One option is to create viral content, which is content designed for sharing over and over again. Two good examples of viral content are blogs that instruct people on how to do something or blogs that answer a question that people are asking.
Another option is to create thought leadership content. Thought leadership content refers to blogs that position you as an expert in your field. You can create these by delving deep into a specific concept in your industry or making a prediction about where your industry is going.
But you can’t just write an article, post it, and forget about it. You also need to refresh and update older blog posts on a consistent basis to ensure that the info is up to date and still relevant to your reader.
2. Post Frequently On Social Media
Social media is another crucial part of content marketing. If you’re not already doing so, you should consistently post different content types on all your social media platforms.
For example, post ads on Facebook. Post links to your new blog posts on Twitter. Post images on Instagram. Add videos on TikTok.
Just be sure that all the content you post is an authentic representation of your brand. Be consistent in your voice and tone. Engage with your audience in a way that resonates with them.
Running out of ideas on what to post every day?
One great way to get people to engage and respond is to ask a “question of the day.” Posting a question with multiple choice answers is a great way to encourage people to want to give their opinions.
3. Start a Podcast
If you love to talk, a podcast is a great way to expand your audience. As long as you stick to topics relevant to your brand, it’s yet another opportunity to promote yourself and engage with your audience in a new way.
You can structure podcasts in a variety of different formats. You can host one alone or have a co-host. You can invite relevant guests to join your broadcast and share insight or humor through an interview.
Podcasts are easy to record and require minimum equipment or skills. Almost anyone can start one!
4. Add Infographics and Images
For many small businesses, blogging is the most essential element of their content marketing strategy. But your content can’t only be in written word form.
You need your content to be exciting. You want your audience to keep coming back for more. One way to do that is to mix up your written content with visual elements.
Are you explaining complicated concepts in a lengthy blog post?
Add an infographic to show your ideas visually.
Trying to sell products?
Post photos of your products or lifestyle shots of customers actually using and benefitting from those products.
The more visually attractive you can make your website and social media pages, the more likely your audience will stick around!
5. Add Videos
Video content is another great way to attract customers and keep them on your website or page for a longer period of time.
Want your audience to get to know you personally or understand what your business is all about?
Post a behind-the-scenes video that takes your audience on a tour of your office or workspace.
Need to educate your audience on how to use one of your products?
Post an instructional video or a tutorial that shows them how to use your products step by step.
Trying to demonstrate that you’re a leader or an expert in your field?
Record and post interviews with other influencers or other respected leaders in your niche.
If you have a young audience, video content is a must. Younger customers often don’t have the patience to read a lengthy blog post or flip through dozens of images. But they do resonate with videos that they can simply click and watch for two or three minutes at a time.
Content marketing doesn’t have to be complicated, but it does have to be interesting. It needs to provide value. It needs to be relevant. It needs to speak to your audience in the way that they will receive it best.
So start blogging. Begin posting regularly on social media. Launch a podcast. Include images, infographics, and videos to keep your content visually engaging.
The more types of content you produce, the more avenues you’ll have for success. Hope you love reading “Content Marketing Ideas”
Ryan Sundling is a Group Marketing Manager at Cardinal Group Management. He has over ten years of experience in the conventional housing industry and works with Alexan on 20th Street Station on a daily basis to help them with their marketing efforts.
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