Email Marketing Campaign doesn’t have to be hard. In this guide, we’ll show you steps to building a mailing list, marketing your products.
If you’re new to the world of email marketing, you’ve stumbled upon a goldmine. You’re aware it’s an effective way to reach your audience, but you’re unsure where to get started.
Ideally, you’d like to start building an email list to market your products and services. With a substantial subscriber list, you’re bound to start generating interest.
There are a lot of email marketing strategies you might use. The good news is that once you get the hang of it, you’ll no doubt succeed.
Until then, here are some quick tips on where to start so you can win your email subscribers over.
1. Get Subscribers From Your Website
Collecting email addresses is the first step to building a marketing campaign.
It’s hard to send out regular newsletters without having subscribers. If you want enough subscribers, it’s worth your time to come up with an effective strategy.
First, make sure your website is fully functional and mobile responsive.
Then, place a mailing list signup form on your site in a few different spots.
For example, you should give visitors the option to sign up for emails directly on your homepage. Make sure that the signup form is visible enough for people to see while browsing.
Exit-intent pop-ups are another strategy that can help you secure new subscribers. This type of pop-up, which appears before a visitor leaves your site (after they click the “x”), can be an effective way to collect emails.
Don’t spam visitors, but do present the opportunity to sign up for your mailing list. One way to encourage them is to offer a piece of gated content, such as an ebook, that requires them to trade their email for access.
2. Choose an Automation Platform
There are many email automation platforms out there that can simplify your marketing efforts. Drip, ConvertKit, Mailchimp, and Constant Contact are just a few of the examples.
Make a list of your needs (or figure out what they are) by reading about the features of each platform.
For the sake of comparison, I’ll touch on two different platforms: Constant Contact and Mailchimp.
Constant Contact offers tons of features to help you optimize your email marketing campaigns.
Their big selling point is their easy-to-use segmenting feature that breaks customers into groups based on which products or services they’re interested in. You can use that information to send them targeted emails about their interests.
Besides email marketing, they have their own CRM, email templates, and more. Constant Contact’s plans start at $20 per month.
MailChimp is an all-in-one marketing platform. It includes everything you need to start email marketing.
The best things about this app are its custom reporting feature and the fact that it integrates with so many other tools.
MailChimp also has a marketing CRM that makes it easy to streamline customers. Their email marketing plan starts at $14.99 a month.
If you’re not sure which platform to go with, ask friends. You can also read some reviews that dive deep into the features of each platform.
3. Make Your Emails Valuable
Your emails need to add something to the recipient’s life. If you send out a bunch of useless messages, you’re going to lose subscribers fast.
There are all different kinds of content you can try.
Here are a few examples of content that may work well with your audience:
- Industry news
- Social media giveaways
- Discounts and promo codes
- Interviews with experts in your field
- Behind-the-scenes looks at your company
- Links to blog posts on your website
As you can see, there’s no shortage of what you can share with an audience.
Make it your priority to keep your subscribers tuned in by sending a variety of content. Even if they’re not a customer yet, holding their attention will increase the chances they turn into one in the future.
4. Stick to a Schedule
Create a content calendar that outlines when you’re sending out each email and what type of information it will contain.
Just be sure to stay accountable to your deadlines. You never want to spam your subscribers, but if you go too long without emailing them, they might forget about you.
You can put together a schedule in your CRM or use an organizational app like Google Docs. If you have a business partner, collaborate on the calendar so you both know when emails are going out.
If you’re using MailChimp, Constant Contact, or a similar service, you can automate the whole process. Just create your emails, set the date you want to send them out, and let the app do the rest!
5. Track Your Performance
Based on how your audience responds to the newsletters, you’ll have a good idea of what is and isn’t working.
You can learn a lot by tracking the metrics in your email automation software, such as:
Best Time to Send
Do you get better results from morning emails than afternoon ones? Or maybe sending at night gets the best response?
Experts say that 9-11 a.m. and 1-3 p.m. are the best times to send marketing emails, but that may not be true for your audience.
Test different times, then track the data in your automation software to see which times get the best response.
Play With Design
Some email layouts or colors may solicit more click-throughs than others. Some may even drive more people to click the unsubscribe button.
Every time you send one out, check back a few days later to see how well it performed. How many subscribers open it? Did some click on one link but not another?
Take note of its performance, then compare it to other emails you’ve sent out. Use your best-performing emails as your guide — they’ll tell you what your audience likes best.
Email marketing is like a puzzle. It may take some time to get everything assembled, but the more you work at it, the better it’ll get.
It’s valuable, too. A compelling newsletter can convert leads into customers and keep existing clients coming back for more.
If your emails are captivating enough, your subscribers will become your best friends! Hope you love reading “Email Marketing Campaign”
Caitlin Sinclair is the property manager at Mirella at Foxboro. She has a passion for her community and loves making Mirella the place to call home.
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