Essential Web Design Strategies: Why It Is Important

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It is a known fact that web design is a very important aspect of any website. A poorly designed website will fail to generate the desired results for your business. Web design has changed dramatically over the last decade and now encompasses many different aspects, including web development, graphic design, search engine optimization, and more! In this blog post, we will explore some essential strategies for designing a website that not only looks good but converts well too.

Reason #1: Unique Content

The web is filled with websites that look all the same. You can tell what type of website it is, just by looking at it. Websites need to be different and unique from one another in order to capture a customer’s attention quickly! If you want people to stay on your site longer than 15 seconds, they have got to find something interesting about it right away, or else they will leave. One way you can create this uniqueness for your website is through unique content creation. Unique content engages customers and helps them understand why your product/service was designed exactly as such.

Reason #2: Action-Oriented Design

When designing a website, make sure there are links throughout the page directing visitors where they should go next. You want your website to be action-oriented; you don’t want them wondering what they should do next.

Reason #3: Design for Conversions

You need a web design Sydney that converts! There are many different aspects of conversion optimization, but one example is a page layout and content arrangement. For instance, it may seem like a good idea to put all the text directly below an image on your homepage because this will make the whole page look aesthetically pleasing. However, keep in mind that this might not serve any purpose beyond looking pretty. A better option would be to place your most important information above or beside images so customers can immediately identify why they came here originally without having to read too much copy.

Reason #4: Design for Search Engines

It is important to consider how search engines will crawl and index your website. If you were a spider crawling the web, would this site be easy or difficult to crawl? A poor design can confuse spiders and prevent them from accurately picking up on key information about your business. It may not seem like something that needs to be done right away when designing a website, but it certainly pays off in the long run!

Reason #5: Design with Mobile Compatibility In Mind

Nowadays most people are browsing websites on their mobile devices rather than desktops/laptops. Make sure that if someone visits your website through one of these devices that it is still easy for them to read!

Reason #6: Design with The End in Mind

At the end of the day, a website needs to be designed properly so customers will have a great experience using your product/service. You may not think about how important UX design is until you sit down and actually look at other websites out there compared to yours. Make sure everything from a color scheme, font choices, page layout, etc., are all intentional and serve a purpose beyond aesthetic purposes.

Reason #7: Design with Your Audience in Mind

Think about your audience when designing a website. For example, if you are selling food products online, it would be wise to make sure that the colors used on your website are bright and lively like fruits! Think of what emotions will resonate best with your customer base. Content is also important; people’s attention spans have gotten shorter over time so keep things simple yet powerful. Make sure all fonts were chosen to match the tone of voice for each section too (i.e., casual vs formal).

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By Fahim Hasan

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