How to Choose the Right Social Media Channels for Your Printing Business

Social media marketing is a must for all businesses, but how do you know which ones to choose to promote your print shop brand? Do you play it safe and opt for just Facebook and Instagram? Or do you branch out into new territories like TikTok?

Whether you have just launched your first print shop or you have been in the print business for a while now, the guide below will help you make the right choice of social media channels for your business and its customers. 

Look to your target audience

When choosing which social media platforms you want your business to be active on, you need to look at what ones your target audience is currently using. 

Although you may think that you should focus your efforts on the channels that have the largest number of monthly active users, if your customers are elsewhere, you won’t see favorable results. When it comes to social media for printers, you may be surprised at all the different platforms that brands are using. 

Consider your brand personality 

Another factor that can help you determine which social media channels you should use is your brand personality and brand voice. What type of brand are you? Are you serious and informative? Fun and frivolous? 

As a print shop, your products are highly visual, which means that you should look to platforms that are also highly visual, such as Instagram, Pinterest, and TikTok. 

Research your competitors 

Take a look to see what social media channels your main competitors are using, as well as how they are using them. Are they posting a lot of images or focusing their efforts on videos? 

It can also be a good idea to check out their comments to see how people are responding to their content. This is also a great resource for sourcing content ideas for your social media pages. 

Assess your resources 

Although you may want to have a presence on as many social media platforms as possible, this may not be possible for your business. Depending on the platforms you choose to use, it can take a lot of time and resources to manage multiple social media accounts, so this is something that you need to factor in. 

If you only have one person working on your social media campaigns for a few hours each week, then you should limit yourself to just one or two platforms. However, if you have an entire social media marketing team or you can afford to outsource this task, then you can take on more channels without worrying about diluting your overall message. 

What are the most popular social media channels for printing businesses? 

If you are still not sure which social media channels you should use, these are the most popular ones currently used by businesses in the printing industry:

  • Twitter
  • Facebook
  • Instagram 
  • LinkedIn 

That being said, if you already have experience and expertise in social media marketing, there is no reason why you can’t explore more challenging platforms, such as YouTube and TikTok. 

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