How to Choose the Right Stand-Up Pouch Size for your Products?


Stand-up pouches, also known as zip lock bags, are specially designed to stand by themselves without the need for any additional container. A lot of manufacturers use these packaging items for packaging their food products like candies and nuts, non-food products like shampoos, cosmetics, or even pharmaceutical drugs. These pouches like hibags come in different sizes, including small, medium, and large, which can be used for packaging anything; however, it’s really important to choose the right size of stand up pouch for your product because if the pouch is too big or too small, then you might lose out on sales.

Stand-up pouches, a type of packaging made from flexible, laminated plastic or foil and paperboard, have become increasingly popular in the past few years. The main benefit – they are self–standing – means that less material is needed to produce them as well as being lightweight. They take up very little space when stacked and almost eliminate pilferage because their flaps lock into place, which makes them ideal for retailers who want to carry larger quantities but need to minimize storage space.

Mistakes While Choosing A Stand-up pouch:

Read more to know about the common mistakes that most companies make while choosing a stand-up pouch.  

 The most common mistake that companies make while choosing a stand-up pouch is that they ignore the amount of product they will be packaging. It’s always better to include some extra space in the bag because it will allow you to accommodate more products during packaging, which might result in an increase in sales. So how much space should you keep inside the pouch? Well, if your product is 100 grams, then you need to look for stand-up pouches that are at least 3 inches taller than your product or can hold up to 300 grams of the product.

One very important point that companies often forget about when designing their packaging is the amount of empty space they’re adding on top of what needs to be filled inside the standup pouch. If you have too much empty space, then it’s going to affect your brand image, and this is not a good thing, especially since customers love to see less empty space and more products. When designing a pouch, you must remember that there is no such thing as too much content, especially when it’s packed in beautiful packaging.

The next important factor for choosing the perfect size of standup pouches is the amount of room that needs to be left on top and bottom of each bag. This empty space at the top and bottom of each pouch is very crucial because it allows the customers to hold onto your product easily without getting their hands stuck inside, which can result in breakage. So always keep this factor into consideration when designing these special bags because when done correctly, it will help in increasing your sales figures.

Why should I use Stand-Up Pouches:

They’re extremely versatile and can hold almost all kinds of products. They can be customized easily and printed very conveniently, due to which they make an excellent choice for packaging pouch just like woopacking. And lastly, these bags contain less empty space than other types of packaging, which helps in getting rid of your brand’s image as a company that doesn’t value customer satisfaction.   

Approved As A Alternative Packaging Material By FDA

The Food and Drug Administration (FDA) has approved stand-up pouches in the United States as an alternative packaging material for food products unless otherwise specified by the product’s instructions or warning label. The FDA cautions against using stand-up pouches with liquids, which could make them susceptible to spills when compressed together in shipping containers. However, stand-up pouches are perfect for any solid foods such as chips, cereal, and even pet food .


It is essential that you have a basic understanding of how to choose your stand-up pouch size. Otherwise, you could end up with a package that won’t fit on the shelf or doesn’t have enough space for high-volume items.

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By Michael Caine

Michael Caine is the Owner of Amir Articles and also the founder of ANO Digital (Most Powerful Online Content Creator Company), from the USA, studied MBA in 2012, love to play games and write content in different categories.

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