How YouTube became so big

YouTube Views

YouTube is a mammoth video marketing platform, with more than 2 billion users who log in every month.  On this platform, more than a billion hours of video are watched every month by its audience from all over the world. Considering the available statistics about viewership, the number of available videos, and also the hours that visitors spend on the platform, someone can wonder how this amazing platform became a corporate giant within just 15 years of being in existence.

After inception

YouTube opened its beta service in May 2005 and within a month time; it was getting up to 30,000 viewers every day. It launched 6 months later and started hosting at least 2 million viewers every day who visited the website. By March of 2006, the site had more than 25 million votes, and there were about 20,000 videos that were being uploaded every day, making it one of the fastest-growing sites on the web as at that time.

Was YouTube’s growth without problems?

YouTube faced many challenges while growing and with the quick rate at which the number of users was rising. Since this is a technology business, new equipment was a necessity, and there was a need to connect a broadband internet connection that would serve many people. 

Another huge challenge faced by Google in its quest to expand is the copyright infringement problem, where many video producers would lift someone’s video and upload it as their own. This problem was later fixed because as of now, YouTube has a powerful piracy detection system that helps to ensure that no person can infringe on another person’s copyright. As soon as a pirated video is uploaded, the system now detects it and flags it down.

Also, there was the issue of video commercialization which was somehow challenging at first because YouTube couldn’t find a better way of making good revenue from its videos. They outsourced it to Google that later culminated in failure in their platform. As at that time, its Alexa rank was fifth globally. As at that time, there were about 20 million visitors every month and this represented substantial growth for a company that was just a few years old.

It’s through resilience and learning from its past challenges that YouTube grew and became the corporate giant that it is today.

YouTube’s competitors

For someone who is trying to create video content and who wants to develop the best video strategy, it’s natural to ask if there is an alternative to YouTube.  Platforms such as Vimeo and GoogleTune are among the best alternatives for anyone interested in video marketing, and who cannot access YouTube. You can choose a general or niche-based video marketing platform depending on your niche, and what works better for you. However, if you are starting to build your video marketing campaign, and you don’t have an existing YouTube account, you can start with small, but fast-growing platforms such as Vimeo to market your content to a relatively large population.

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By Nimra Zubair

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