Do you know how many of these leads are impacting the sales pipeline? Read about Sales Tactics to Generate Leads that actually works.
Many marketing professionals focus on getting more leads.
But Do you know how many of these leads are impacting the sales pipeline? It is only 5 to 15 percent!
Yes, such a low percentage of marketing inquiries only turns out to be truly qualified leads.
However, salespeople never ask for more leads; they need quality leads with high chances of converting or disbursing.
B2B marketers’ topmost challenge is to generate high-quality leads because it requires a lot of effort, but it’s worth the time.
Cold emails & cold calls
Cold emails and cold calls, many a time, are disliked by marketers. However, when done correctly, it can yield results quicker than the usual 6 to 12 months; that’s the time taken by inbound marketing tactics.
Check out the contacts in your old mailing list that have been lying on your list for a long time without doing any business.
But I don’t have such a mailing list! How to find an email address to build a prospect list for cold email outreach?
No worries! You can use email lookup tools to find the email address of anyone on the planet in a flash. You can even scrape the emails from LinkedIn.
Before you begin your marketing tactics, there is a fundamental thing you need to do.
You need to invest in some of the web resources like a website, blog, social media channels, etc.
After that, you can get your hands on the marketing approaches;
With solid content, a buyer is halfway in the purchasing journey. The content you create should be informative and support your prospects with their research process. It would be best to make sure that the contents should be framed for different channels, keeping in mind what works well in each channel. Your content can be text, image, audio, or video.
Search Engine Optimization:
Search Engine Optimization (SEO) is a cost-effective strategy. Do keyword research and form a list with highly searched keywords related to your product, service, or business. In all your SEO efforts, such as blog, website content, backlinking, you must use these keywords. By doing so, your website will show up on the search engine result page.
As you execute your organic strategy, I suggest investing some of your marketing budget and time in paid marketing for quicker results.
Depending upon your product and demography of the target audience, you should choose the ad type and channel.
For your paid ads, you should create a separate landing page. People confuse the homepage with a landing page. Your landing page’s sole purpose is to capture the leads with various CTAs, such as a pop-up form, chatbot, contact form, call button, etc.
Outbound Lead Generation:
In the outbound lead generation process, you can involve your sales team. By doing so will increase the alignment between the marketing and sales team. This way, it becomes easier to generate higher-quality leads.
When it comes to lead generation, outbound marketing is as effective as inbound marketing.
These were some tactics for lead generation.
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