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How to Format Your Social Media Posts for Optimum Engagement?

Social media sites are continually changing with new updates. Read Social Media Posts for Optimum Engagement to know more about it.


Social media sites are continually changing, and the big social media giants out there get their algorithms updated quite frequently. One significant change was that previously, a large number of followers would be a sign of a successful marketer, but not anymore. Nowadays, businesses require a lot more than just large numbers; they need engagement. 

It’s obvious why engagement is now being focused more than a large audience. What’s the benefit of a wide number of followers if they don’t interact with your posts. Your business needs results, and engagement can bring that to you. 

To get engagement, marketers need to format social media posts so that people like, comment, and share your content. The problem here is that getting engagement is a bigger challenge than just gaining large numbers of follower.

You’ll be surprised to know that 2% of engagement is a great number, which means only 1 in 50 people will interact with your post. The average number of engagements can be expected to be somewhere between 0.05-1.0%. 

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1. Unique posts for each social media platform.

Every social media site is different from one another. Yes, they do have similar elements, but their audiences are very different. This means that the same post which would get a good response on Facebook can perform poorly on Instagram. If you want your posts to succeed on every platform, design it uniquely for each of them. 

2. Don’t leave out Facebook

Don’t leave out Facebook from your digital marketing strategy. Even though most people don’t have a social media site, almost 90% of sharing happens on Facebook. This means if you are avoiding Facebook, you are missing out on a lot of engagement. Accept Facebook in your marketing strategy and reap the benefits. 

3. Engaging headlines

Headlines are one of the first things someone sees when scrolling through content. If your headline is interesting, people will engage with your posts. So how would one make their headlines enjoyable?

Provide what’s in the content but add an element of mystery to it. For example, a heading that would go like “10 amazing facts” would become “10 amazing facts – #8 will shock you!’.  

This trick works to bring in engagement since our mind’s curious part will always want to click and see what’s in the content. 

Another element that should be kept in mind when making headlines is to ensure they stay in the optimal range. Headlines that have 25-55 characters and 4-10 parts of speech tend to get 20% more shares, according to a study by Refinery29. 

4. Create bite-sized content

People live busy lives and would prefer small bite-sized content a lot more than complete articles. A study conducted by BuzzSumo showed us that short-form text posts that had less than 50 characters got the most engagement. So keep your posts short, and you will see more interactions. 

5. Add insight

On social media sites such as Facebook and LinkedIn, you can go for longer posts. LinkedIn is also a platform made specifically for business, which means you will be expected to display your expertise. So add a bit of personal insight and commentary whenever you share your content, so it better elaborates whatever you have shared. 

6. Directly upload your videos to Facebook.

Many content creators upload their videos on YouTube and then link them back to Facebook. This cuts down engagement as videos uploaded directly to Facebook will get 52 times more views than videos first uploaded on YouTube and then linked to Facebook. 

7. Share images

This is common knowledge that visual content brings in more engagement than text-based content. Up to 2.5 times more interaction occurs with visual content. To add more images and videos when displaying your content. 

8. Post your images via Instagram.

When it comes to images, posting them on Instagram and then linking them to Facebook will bring in more engagement than merely uploading them on Facebook. This is in contrast with point number 6, and it’s only specific to images. A 23% increase in engagement is seen when images are linked from Instagram. 

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Bringing engagement can prove a challenge, but you will keep learning as you invest more time in this field. You will also need to be up with the latest trends and algorithm changes to make sure you are giving your viewers exactly what they need.

However, these tips are more than enough to get you set on the right track. I began experimenting to see what works best for you, and to make sure you get the most engagement, remain consistent in your efforts.  

Please share “How to Format Your Social Media Posts for Optimum Engagement?” with friends and family.

Red Note: 30 September 2022

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