The industrial revolution brought about major changes in signage, with the introduction of new materials and manufacturing techniques. People liked metal and neon signs because they were more eye-catching and lit up.
Digital technology has changed the signage business in the modern era by making displays more dynamic, interactive. Traditional types of signs, like monolith signs, have stayed popular because they look good and leave a strong impression.
Businesses and organizations have turned to freestanding monolith signs, sometimes called totem signs, to promote their brand and communicate important messages.
These towering signs give you a number of advantages that make them an attractive choice for outdoor advertising and wayfinding.
Benefits of Monolith Signage
Visibility
Visibility is one of the best things about monolith signs. They are tall and can be seen from far away. This makes them perfect for directing visitors and attracting possible customers.
People walking by will immediately notice these signs if they are placed strategically along busy roads, at intersections, or at the entrances to businesses.
Versatility and Customization
As far as customization goes, monolith signs are very versatile.
Some of the materials that can be used to make them are – metal, stone, and composite materials. This lets businesses match the look of the sign to their brand.
These signs can have lights on them so that they can be seen and have an impact – even at night.
Flexibility
Traditional signs need to be attached to buildings or other structures, but monolith signs can stand alone, giving you more options for where to put them.
They do not need to be attached to existing structures and can be put down in a variety of places, even on soft or hard ground. Because of this, businesses can put their signs in strategic places to get the most attention and impact.
Branding and Information Display
Businesses can put up their logos, slogans, and corporate colors on monolith signs because they have a abundant space for them.
They can also have more than one panel or section, which lets you add extra information like directions, business hours, or promotional messages. Because of this, monolith signs are a good way to communicate with customers and help people remember your brand.
Why Businesses Want Monolith Signage
A few of the reasons why businesses choose monolithic signs are:
Branding and Visibility
Businesses can build a strong presence and reinforce their brand identity with monolith signs, which are efficient branding tools.
Because they are easy to see and get people’s attention, they are great for getting new customers and spreading the word about your brand.
Wayfinding and Directional Guidance
Using monolith signs can help people find their way around businesses with sprawling spaces or multiple buildings.
They can be placed strategically at entrances, intersections, or other important spots to make it easier for people to get around the area.
Versatility and Customization
As we already said, monolith signs are very flexible and can be easily customized, so businesses can make the design fit their desires and needs.
This flexibility makes sure that the signage aligns with the company’s brand identity and effectively communicates the desired message.
Durability and Longevity
Signs made of monolith are made to last a long time and not need to be replaced very often because they can handle different weather conditions. Because they last a long time, businesses enjoy the money saved.
Outdoor Advertising and Promotion
For businesses that want to get their name out there, using monolith signs as outdoor advertising is one way to go.
Their high visibility and prominent placement make them perfect for getting the attention of potential customers, whether they are walking or driving.
For more information, visit.
https://www.icesigns.co.uk/products/monolith-signs/
https://www.icesigns.co.uk/products/totem-signs/
https://www.icesigns.co.uk/products/3d-signs/
https://www.icesigns.co.uk/products/face-illuminated-letters/
