Did you know that the average user spends up to seven hours online every single day? With people having more of a digital presence than ever before, the internet is rife with opportunities for you to take your business brand up a notch and gain more exposure.
Have you ever wondered how to increase your online presence so that you can expand your company? Here are seven key tips, from social media presence to search engine placement.
1. Take Advantage of SEO
If you want people to see your site at the top of the search engine results, you need to use search engine optimization. This is the process of organically raising your site and elevating it to the top-ranking search results.
You can try to improve your SEO yourself, or you can use some great backlinks services to help you achieve your search engine ranking goals. The backlinks leading to your site will be present in blog content both on the site and in guest posts, which are blog posts on other sites.
For better search engine placement, you should also focus on things like keyword analysis. Find keywords that you can use in your posts that will boost your ranking even more.
2. Modernize Your Website
No one wants to hang around on a site that looks like it was built several years ago. With the rapid pace of innovations on the internet, it is more important than ever to stay on top of your website’s appearance and function.
When you make changes to your site, user experience should be at the forefront of any improvements. Look at your website through the lens of the visitor and see if your content operates smoothly and makes sense.
One of the easiest ways to update your website is to include links to social media profiles. These can be in the form of widgets or links on a contact page. Either way, they should have a sleek look that blends in with your overall website design.
3. Utilize Social Media
Social media is one of the biggest reasons why consumers spend a lot of time on social media. Your social media strategy is a pivotal factor in your digital presence, so make sure to devote lots of time to posting online.
If you have trouble with posting content every day, then it may be in your best interest to use a posting service. You can create multiple pieces of content at the same time, and schedule the posting so that you do not have to actively post on a regular basis.
Many social media applications also have shopping features nowadays. You can directly promote your products and give users a link to your site so they can explore even more if they express interest in your brand.
4. Try Paid Advertising
For those who have the budget, paid advertising is a foolproof method to gain new customers with much less work. You can pay for advertising through search engines, such as Google, or social media sites.
On search engines, paid advertising will put your site at the top of the search engine results list. Rather than doing the work through search engine optimization, you do not have to organically raise your search engine placement.
If you use social media for paid advertising, there are many tools that you can utilize to see if your ad campaigns are working. This will help you to spend less in the long run, so you can adjust if you see something that doesn’t impact users.
5. Cater to Your Target Market
Although most of the population spends a good amount of time online, it is still important to identify your target audience. Research which social media applications they are most likely to use and gear your digital presence in that direction.
Some of the traits to consider when you form your target market include:
- age
- gender
- location
- income
- occupation
For example, if you want to attract older customers, then you should invest more advertising money and branding efforts into sites like Facebook. However, the younger generation is more likely to use Snapchat or TikTok.
Many social media sites allow you to see the types of people who are responding to your ad content. This will help you to refine your approach in the future to avoid wasting time and money.
6. Produce Videos
Video content is one of the main drivers of accelerating your business brand. YouTube remains one of the most popular video streaming sites that has a social media component.
YouTube is fantastic for making videos such as tutorials, introducing key people in your company, or explanations of processes.
However, applications like TikTok are relatively new on the scene and still have millions of users that you can reach. Your social media presence on TikTok can include making videos with popular sounds, dances, or trends to appeal to your audience.
7. Promote Accessible Content
When you build your business brand, you need to make sure that all of your content is accessible to a wide audience. This means that you should evaluate your site or application to ensure that people with disabilities can view and interact with the content.
One example is closed captions. Enabling the captions feature on videos for TikTok, Instagram, and Facebook will help people who are deaf or hard-of-hearing to have the same experience with your content.
Check your site on mobile devices such as cell phones and tablets to see if it is user-friendly in that regard as well.
Enhance Your Online Presence Today
If you want to bring in more customers or clients, you should definitely focus on your online presence as a staple of your overall marketing strategy. With these tips, you can increase your business brand and gain even more exposure for your content.
Want to learn more about all things related to your business branding efforts? Check out our site for more marketing tips and tricks to bring your campaigns to the next level.