Surveys are a necessary part of market research, but they can be challenging to complete on mobile devices.
To make the process easier for your respondents and ensure that you’re getting the most accurate data possible, you can do a few things to optimise your mobile software surveys.
Here are 5 ways to properly optimise your mobile surveys to ensure you get the most out of them.
1. Keep your questions short and to the point
One of the most important things to keep in mind when creating mobile surveys is to keep your questions short and to the point. This will ensure that your respondents can answer your questions without getting frustrated or overwhelmed.
Additionally, by keeping your questions concise, you can more easily analyse your results and draw accurate conclusions.
When creating mobile surveys, always keep your target audience in mind. Consider what kinds of questions they would be willing and able to answer on their devices.
2. Make sure your survey is mobile-friendly
Mobile surveys are becoming increasingly popular as people use their smartphones and other mobile devices to access the internet.
However, many survey creators don’t consider how their surveys will be displayed on a mobile device. This can lead to problems with the survey format, question order, and even data collection.
To ensure that your survey is optimised for mobile devices, consider using a responsive survey tool like Survey Manager so that your survey looks great on any device.
3. Offer an incentive for completing the survey
Offering an incentive for completing a mobile survey is a great way to encourage participation and ensure that you get the most accurate data possible.
By offering something of value in exchange for taking the time to fill out your survey, you can increase the response rate and improve the quality of the responses you receive. There are a few different types of incentives you can offer, but one of the most effective is offering a chance to win a prize.
This could be something as simple as a gift card or a more valuable prize such as an iPad or other electronics. Whatever you choose, make sure it is something that will appeal to your target audience, and that has a value that justifies the effort required to complete the survey. Another option is to offer a discount or coupon for taking the survey.
4. Send reminders to those who haven’t yet completed the survey
If you’re not getting the response rate you want from your mobile surveys, it might be time to send reminders to those who haven’t yet completed the survey.
With properly optimised mobile surveys, you can improve your response rate and get the insights you need to make better decisions for your business.
Push notifications are a great way to remind people about your survey. You can use them to send a reminder when the survey is first launched and then again if someone hasn’t completed it after a few days.
When sending a reminder, be sure to use a catchy subject line and include a link to the survey so people can easily find it. If you have an app, you can use in-app messages to remind people about your survey. This can be a great way to reach those who might not see your other reminders. You can also use social media or emails to remind people about your survey.
5. Provide clear instructions on how to complete the survey
To properly optimise your mobile surveys, you will need to provide clear instructions on how to complete the survey. This includes specifying the length of the survey, the number of questions that need to be answered, and any other pertinent information.
In addition, it’s also important to properly format the survey so that it can be easily viewed and completed on a mobile device. This means ensuring that the questions are short and that the answers are easy to select.
You will want to make sure that your mobile surveys are compatible with all devices, including smartphones and tablets. Finally, you should test your mobile surveys before sending them out to ensure they function properly no matter what interface your respondents are using.
Optimising mobile surveys
Survey optimisation is essential to ensure accurate data collection. Testing survey design on different devices is the best way to determine which optimisations work best for your audience.
Properly optimising your surveys for mobile devices can help you collect more accurate data from your respondents. Test out different designs and settings to find what works best for your audience – every group is different.