What Does an SEO Agency Do?
Many companies don’t think they need the services of an SEO agency. They’ve paid to have a colourful and flashy website about their brand and products made, and they feel that’s all they need to drive customers to their door.
They may think that SEO and website development are the same or that SEO and digital marketing are the same because the same agency often offers these three disciplines.
The truth is that SEO is a vital part of both website development and digital marketing. It’s the bedrock that makes the other two disciplines possible. We’ll explain why SEO is important to a brand that wants to use its website for marketing purposes.
Importance of SEO
You can put together a website without much regard for SEO or paying attention to Google’s best practices. Many people do. But the sites they create will never rank very high for very long once they’ve been launched. SEO is attending to all the updates and chores that are a constant requirement of maintaining a website that ranks highly in the search engine results page (SERP) rankings.
If you’re actively in competition with other businesses in your industry, ranking above the competition is vital for your brand’s survival.
The internet is a dynamic entity where your site’s ranking can change daily, depending on your competitor’s SEO or marketing actions. If your competitor inserts new written content into a page on their site using the most popular keywords, they’ll be rewarded with a bump in the rankings by Google. Their competitors will all suffer the same corresponding drop in their rankings as they all are included on the same SERP.
If your competitor launches a new marketing campaign that pulls additional traffic to their site, they get another bump, and your site suffers another drop in the rankings.
SEO is an Ongoing Exercise
To raise your site back up to what it once was, or to pass your competition, requires an ongoing programme of SEO. You can think of an SEO team as the pit crew of a racing car in contention on the F1 circuit. The car won’t be in contention long without the pit crew keeping it performing above the competition’s abilities.
SEO is the ongoing tweaking and changes necessary to keep your site ranking consistently higher than the competition in your industry. But why should we care if a site ranks higher than another site?
Why Rankings Matter
It’s been said many times before. Almost 75% of users never venture beyond the first page of rankings. This means that you can’t afford to let your ratings drop if you’re relying on online business. If you’re ranking on the second or third page for your industry, your brand is competing with all the other low-ranking brands for the remaining 25% of the business out there.
Contact Primal to find out how a program of SEO can increase your traffic, make your customers aware of your brand, and make your ad campaigns more effective.