If the social media presence the Facebook likes doesn’t really pick up speed, frustration quickly sets in and for this purpose people purchase Facebook likes. The many great contributions simply fizzle out without reaching the target group. Anyone who simply enters “More likes for Facebook” on Google will quickly find that there are agencies that sell likes and followers. And that’s how it works:
The buyer claims a specific package.
This pack includes purchase likes and followers for a specific social network.
Once the payment has been made, more people flock to your own presence as if by magic, like and follow as much as you can.
Mission accomplished? Not at all, because: These are absolutely worthless likes – and why these clicks are worthless, we explain on the basis of three very simple reasons.
Reasons to purchase Facebook likes
There are (mostly) not real people behind the clicks
What is social media actually about? About interacting with people who might be tomorrow’s customers, or interacting with existing customers to strengthen customer loyalty. Now let’s say you buy Facebook likes:
Your fan base is growing – a nice thing
But what can you really do with these likes?
The people who gave a like through this action do not really exist. These are fake accounts that the service provider set up specifically to make money.
Do you really want to pay for likes and followers that actually don’t exist? Exactly, neither do us.
The likes remain inactive after the first click
There is simply no interaction with fake accounts – this also applies to people who were paid to click “Like”, because the click was not out of interest but because of pennies. That’s not true Facebook fan growth. Here, too, the problem remains: there is no interaction.
Statistics evaluations are absolutely worthless
Suppose your fan base grows from 100 likes to 1,000 likes in a few days – the like numbers look good, of course, the growth rate is 1,000 percent. However, they cannot pat themselves on the back because:
All other key figures that are much more important than the absolute number of likes and followers are reduced to a minimum.
In particular, the interaction rate suffers from such purchases, because: only your real likes are still active. However, since it is difficult to tell who is real and who is fake, you can only evaluate the likes as a whole.
Since interactions are calculated from the relationship between likes or followers and actions (likes, retweets, comments, shares), these numbers are now in the basement.
And there we have it: your stats are completely useless. Incidentally, this also applies to advertisements without meaningful targeting.
If it’s found out, you’ve got a problem
First of all: Many social networks prohibit likes and followers from purchase – for the reasons mentioned above, among others. Naturalness is the be-all and end-all here, as with backlink building for websites. Since the fan base is growing unnaturally fast and is often easy to recognize, you could quickly run into big problems:
If Facebook and Co. realize that you have devoted yourself to purchase likes and followers, there may be a penalty – in the worst case, your fan page will even be closed and deleted !
If your real likes realize that the majority of likes have been bought, a migration could also take place here – whoever is “faked” is not a welcome guest, especially on social networks where personalities are concerned.