Are your digital marketing gains proportional to the work you put in? At times, Digital marketing can feel like a thankless job or endeavor. For all your work, the return on sales may just seem not worth the trouble and it can all feel very frustrating. I hear you. And that’s why we’ll be going through a couple of digital marketing hacks that have driven sales for us at Genexod as a digital marketing service. Here’s our round-up of awesome digital marketing tips & tricks.
- Make quality content your most formidable tool yet
When it comes to content marketing, there are just no two ways about it. It takes work, dedication, and a commitment to giving audiences the quality they deserve. It’s all about the marathon, not the sprint.
However, there’s a lot you can do to make your content a sweet talker without being over the top sales. Prioritize content that:
- Is practically helpful for your market
- Addresses your buyers’ most pressing pain points
- Casually proposes your product as the solution (No need to shove it down their throats. Aggressive marketing has no place in 2022)
- Capitalizes on viral subject matters in your niche
Also, be sure to write awesome headlines that evoke curiosity and target a long-tail keyword in your headline. You can thank us later.
- Press all the right buttons via email
Don’t have an email list? Bummer. Email may be old, but it’s still gold, promising more than 36% ROI. When it comes to email marketing, here are a few hacks that will always bring home the bacon:
- Share your own amazing content
- Share other people’s amazing content. This shows you genuinely care
- Include lots of detailed social proof. Readers can see right through conjured ones
If you don’t have an email list to start with or are about to pull the plug since it shows no signs of life, there are a couple of creative ways to catalyze growth. For one, you could start a how-to series on social media, and leave your audience with an outrageous cliff-hanger so they sign up.
- Switch to a mobile responsive theme
C’mon, you’ve got to be kidding. It’s 2022 and there are still websites that aren’t mobile-friendly? Unless someone’s been living under a rock, the importance of mobile-friendliness is clear for all to see, with the majority of traffic today (61%) coming in from mobile.
But it’s never too late to break free from a bad habit. To make your website mobile-friendly, here are a few things you could do ASAP:
- Switch to a mobile responsive template.
- Keep your website’s copy (blog posts exempted) short & sweet
- Host videos with a third party to keep your site’s “virtual weight” low
Still none the wise? Let Genexod digital marketing agency lend you a hand.
- Implore webinars to supercharge your leads
Not the biggest fan of webinars? Research by Xant ensures you’ll see webinars in a different light. It emerged that among marketing and sales executives surveyed, webinars are responsible for 73% of their quality leads. Furthermore, Xant found that a webinar can generate up to 1,000 leads at a time.
Hold your horses. Before you run off to set up one right away, be sure to choose a viral subject, perhaps touching on the latest digital marketing trends if you’ll be talking to an audience of marketers. Also, spare thought to promote your event and to choose the right marketing channels.
- Capture your after-hour leads with chatbots
4 out of 10 of your online leads come in after-hours, and this spans the following periods:
- Nights
- Weekends
- Holidays
If you’ve been scratching your head over why your lead conversion gap is still large, this might be it and that’s where chatbots come in. Incorporate bots to manage the initial steps and to be the frontline of your eCommerce marketing strategy. This way, you’ll lower response time and reduce bounce to competitors. A menu-based navigation chatbot is preferred to avoid miscommunication.
- Win at video marketing with a killer intro
87% of marketers attest to the power of video, saying it’s helped them to increase their market’s understanding of services, improve dwell or on-site time, and generate more leads.
A combination of which has bolstered sales for countless businesses across industries. To get your video marketing spot on, you’ll need to:
- Tap into the power of inspired storytelling. Make your brand feel like an adventure
- Add clickable CTAs, much like YouTube does. Hold their hand all the way.
- Give your audience reasons to stay within the first 10 seconds. Make your intro count.
Before you make videos, be sure that your subject matter ranks highly on Google for videos. How-to tutorials are always a safe bet.
- Personalize your landing page for conversions
With landing pages averaging 9.7% conversion rates, it’s clear that there’s lots of room for improvement. Here are a couple of proven personalization pointers on how to make yours irresistible:
- Use geo-targeting for personalization. i.e., include locations to make yourself more relevant e.g., “Book a hotel in Montreal.” Make your audience sure they’re in the right place.
- Capture site searches data to get into the mind of buyers. That way, you’ll know what products or services they’re looking for, and optimize subsequent pages accordingly.
- Personalize in line with your traffic sources. Acknowledge where they’re coming in from.
There are a lot more options here, and data-driven online marketing services can help you come up with more bright ideas.
- Enhance your bottom line via A/B tests
We’ve used it for years to great success. It’s worked superbly for us here at Genexod, ensuring many happy clients for our digital marketing company. I’m talking about A/B testing. This allows you to pit two alternative web page designs against each other, and determine which one works better. It’ll blow your mind how much you can increase conversions by simply:
- Tweaking your button placement
- Switching to more commanding color palettes
- Reworking your headline copy
Including quick sidebar surveys for your web visitors, inquiring about problems they’re facing with their site experience, is also a sure-fire way to straighten out flaws in your sales funnel.
Need digital marketing expertise?
That’s it for our 8 proven digital marketing hacks to increase sales. If you need a little extra to give you the edge over your competition. This will help to ramp up business. Genexod is more than happy to help with our custom eCommerce SEO services. Digital marketing is easy and highly profitable with the right partner. We’ll go the whole nine yards to make it work for your business. Schedule your consultation today.
