Since Covid-19 Situation, Social Media Marketing Is Booming and help improve Brand Awareness Through common tools created for it.
Introduction
Social media marketing possesses a strong holding in our society. Around 4 billion in this world are using social media platforms. Since covid-19 situation, social media platforms are booming and benefitting the marketers for their brands. Almost 70% of the marketers targeting audience to increase brand awareness using social media strategy/marketing.
Around 47% of marketers claim that they are having difficulty in increasing their brand awareness. Perhaps, social media tools are getting stronger in this modern digital era. It is crucial to identify the channels of social media, which enhances the brands’ strategy.
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For instance, Facebook, Twitter, Instagram, LinkedIn, etc., are widely used to influence social media strategy. As a result, brands are increasing their reach and awareness. It’s not just about posting your brands’ related content anymore for awareness. It’s about using the right tool in the right way on the right channel. For such reasons, brands should consider the following tactics to influence brand awareness.
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1. Right Channel for the Brand:
Social media channels have different dynamics to operate in this digital era. Some brands have a business-to-business nature, and some have a business to consumer nature of business. Similarly, the brands are using specific platforms according to their brand nature of doing business. For B2B, most brands are targeting on the LinkedIn platform where they can find corporate clients. For B2C, most consumers focus on brand building companies that are promoting their brands on Facebook, Instagram, Snapchat, etc. Around 89% of the marketers are using the Facebook platform to promote their brand, and then 65% of Instagram comes next.
2. Right Target Audience Knowledge:
To target effectively and efficiently, it is necessary to identify the brand’s target audience’s attributes. In most of these platforms, paid or free campaigns are based on the target audience attributes. The more you narrow down the target audience attributes, the better results you get. While promoting your product, the target audience preferences should be kept in mind. Everyone doesn’t need to have an interest in your brand. Some specific groups have the same needs that you are offering via your product and services.
3. Relevant Content:
The content you post for your brand via social media platforms should be related to your brand offerings. The better quality of your content is, the more you can connect with your target audience. As a result, your brand can create a sense of touch with the audience. There is a possibility that your competitor might publish the same content as yours. But it will be standing out factor if you bring up some unique content. For instance, all the competitors are posting blogs, and you are posting an informative video.
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4. Influencer Marketing
Social media marketing has a different scope of enhancing the awareness of the brand. One of them is approaching an influencer who has the same interest as your offerings. A brand has to identify similar to its niche influencer to collaborate in increasing awareness. For instance, the higher the number of subscribers/followers the influencer has, the higher the chances of increasing awareness about the product. The only thing a brand should make sure of while choosing an influencer is to identify that they are not your direct competitors.
5. Followers Engagement and Their Voice
The engagement you create via your content on social media marketing is important to analyze brand equity. Your brand generates enough voice to identify where you are standing. The posts create comments, likes, shares, pins, tweets, etc.; they show how your target audience thinks about your brand. A wise brand would use these critics and feedback in improving brand equity and better serve the customers.
6. Viral Content
Viral content will get huge exposure on social media platforms. Social media marketing becomes effective when a brand posts unique and creative content on social media platforms. For instance, the more interesting and unique content is, the more it has the chance to be shared in broader channels. It’s all about touching their emotions, feelings, and moods. As a result, whichever content resonates with the audience’s situation will have a chance to get triggered and viral instantly.
7. Optimization is the Key
Whether to post a paid or an organic campaign, it is necessary to identify its KPI’s. There are different social media marketing campaigns. For instance, CPA, CTR, etc., all are used to measure the campaign’s effectiveness. Similarly, social media metrics are used to measure the achievement of campaign goals. A brand always tends to optimize the campaign to reach higher reach and impressions via social media marketing. Moreover, social media analytics tools can help a brand analyze and monitor their campaigns performance.
Wrapping Up:
Social media marketing is a challenging strategy to optimize in the competitive era. Creating, optimize, test, and measure such a strategy is crucial for any brand. A brand always tends to invest carefully because these strategies can hamper any brand’s growth if not strategize carefully. Different marketing agencies are providing a one-stop solution for social media marketing. In case of any query, please feel free to consult from DesignHours.
Author Profile: Emmanuel Hughie
Digital Marketing Consultant
MBA Marketing from NYU Stern School of Business
NY City, US.
Emmanuel Hughie was born and raised in NY, US. He studied Digital Marketing at NYU Stern School of Business. A well-known content writer and digital marketing consultant. He has written for over ten different websites.