For most websites, the contact web page is one of the most visited. Here, website visitors have the opportunity to get in touch with the company in order to receive more information, book an appointment or just leave a comment.
If created effectively, a contact page is a great way for establishing a strong relationship with prospects and converting them into customers. Thus, it should be a priority within web development.
Aleph Website is a NY-based Web Dev and Design agency that helps small businesses and entrepreneurs enhance results by creating highly effective contact pages.
What’s stunning is the manner by which terrible this page looks. No style, no person, no character by any stretch of the imagination.
In the event that you just saw this contact page, you’d never figure you were checking out at one of the most well known locales on the web! Why so tremendous? Who can say for sure? Perhaps Mashable intentionally keeps in touch page with the goal that their email inboxes will not get as overwhelmed.
Let’s see what tips and tricks they have on how to design a contact page that converts.
- Include a Simple Contact Form
A Contact Form is essential for each contact page. It usually contains several questions such as the name, email, space for leaving a message. If strategically created, it is a great lead generation tool.
Contact form helps establish a strong relationship between prospects and the business, and as a result, improves buyers’ journey and increases conversion.
To create a Contact form for high CTR (Click-through rate), the number one role is to keep it as simple as possible. The form should include a few relevant questions. If there are many blank spaces to fill in, visitors will most likely quit since they don’t want to waste too much time and effort.
It is vital to know the target audience and what information we need from them. In this way, we can craft an effective contact form and exclude unnecessary questions.
Check out the simplicity of the minimalist Marvel App’s contact form, which is undoubtedly one of the most effective contact pages
- Include Other Features that Increase Conversions
Besides a contact form, make sure that your contact page includes other features, such as an email and phone number for those who prefer these types of communication channels. Also, make sure visitors can easily find your address.
It’s always a plus to add Social Media icons for those who want to explore more about your business or just prefer social media interaction.
Learn from Aleph Website’s example how to create a beautifully designed Contact page that includes all necessary elements
- Use a clear visual design
When it comes to the Contact page design, clarity and simplicity are the keys. Too many visual elements are distractors and easily make visitors confused.
To increase Contact page effectiveness, provide only relevant information and use a simple design that is well balanced with other web pages.
This ensures a good user experience and the effectiveness of the Contact page.
While organizations and administration organizations might be ravenous for messages, people who advance themselves as an individual brand are in many cases working with a group of one.
They can’t gather and accumulate email contacts, and on second thought should be substantially more intentional with their time.
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