What to Look for When Buying a Diamond: A Blog About How to Purchase the Best Diamond

So, you want to buy a diamond. Whether you are looking for a premade piece of jewelry or you plan to have something custom-made, choosing the perfect diamond as the centerpiece for your needs is critical. Choosing the right diamond can be a daunting task. There are many things to consider, including cut, clarity, color, and carat weight. The biggest diamond isn’t always the best diamond. If you want something that really sparkles, you can often get it by choosing the right cut and clarity. Here are some tips to consider when you’re choosing a diamond.

Buy From Reputable Jewelers

This is critical. You don’t want to buy from someone on Facebook Marketplace or from a pawn shop because you just don’t know what you are going to get. It’s also best if you can find a jeweler in person; that way you can see things for yourself before you buy. This can also help protect you from scams and shady businesses. There are many great locally owned jewelry stores in San Diego, New York, Miami, or wherever you buy jewelry. When you shop locally, you can purchase anything from rings to earrings and even get custom-designed pieces. A good reputation is one of the most important things to look for when buying a diamond or jewelry.

Consider the Occasion

Diamonds can be for every day, but you also want to consider the occasion. Is it a birthday, anniversary, or even an engagement? A diamond ring for an engagement is often larger than diamonds you would buy for birthdays, but that all depends on how much the person you are buying it for loves the sparkle and shine of a good diamond.

Set Your Budget

Before you start looking for a diamond, it’s important to set your budget. Diamonds are an investment and they hold their value over time. This makes them a good choice if you’re looking to purchase an important piece of jewelry. A diamond’s price depends on its quality and size, so make sure you know what you’re looking for to get the most for your money.

Choose Your Favorite Cut

The cut of a diamond refers to its shape, which affects how light travels through the stone and reflects off its surface. It’s the most important factor in determining a diamond’s beauty and brilliance. The most common cuts are round, princess-cut, marquise, pear-shaped, and emerald-shaped. Round cuts are very traditional for an engagement ring. The round brilliant cut is considered to be ideal for maximum brilliance because it allows more light into the stone than other cuts do. It can also be used to hide imperfections from lower quality diamonds while still being beautiful.

Understand Diamond Color

Color is a grading system used to describe the amount of color present in a diamond. The more color present, the less desirable the diamond becomes. The less color present in your stone, the more valuable it is considered to be. The scale runs from D, which is colorless, to Z which appears light yellow. If you want a more vintage look, you could consider a diamond closer to Z. But most people prefer something with very little color in the diamond.

Decide on the Level of Clarity You Want

Diamond clarity refers to the imperfections, transparency, inclusions, and blemishes within the stone. A diamond with many imperfections is considered to have lower clarity. Before you begin looking at diamonds, it is important to decide on the level of clarity you want. While large fancy diamonds are rare and expensive, they are also more likely to have flaws. You’re more likely to find smaller diamonds that have a lot of clarity. If you want a diamond with lots of sparkles, consider one with fewer flaws.

Think About the Carat Weight

Most people automatically jump to the carat weight when they are looking for a diamond. The higher the carat weight, the more expensive and valuable your diamond will be. But, a large diamond with a lot of flaws won’t reflect light as well and may not look as sparkly as you’d hoped. Looking for something with a balance of size, clarity, and color can help you find the perfect diamond for your occasion.


If you’re looking to buy a diamond, the first thing you should do is research reputable jewelers to find the best gift or piece for yourself. Once you’ve found one or two that fit your needs, set up an appointment and go in person so that they can help guide you through the buying process. Think through all the different factors to choose one that you will be happy with for years to come. 

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