A visitor arrives at your online store, browses through various product pages, and finally selects one. Therefore, it would not be wrong to say that an eCommerce site’s success may be determined by the layout and execution of its product page, which is where most purchases are likely to occur.
While any eCommerce site may be getting good traffic, only a small percentage of those visitors will convert into paying clients for the products. If this is the case for you as well, you’re not the only one.
Only 2.42 percent of visitors to eCommerce Website Design actually make a purchase. Furthermore, in many instances, poorly-designed product pages are the culprits.
Your online business will lose a lot of money if you don’t optimize your product pages properly. A well-designed product page may offer your customers the final push they need to take action and go further down your sales funnel.
For many stores, ad campaigns are more important than maximizing store conversions. As per Internet Stats and Facts, for every $92 invested in traffic generation and client acquisition, just $1 is spent on converting them.
A high number of visitors is crucial, but a poor conversion rate suggests that marketing efforts have been wasted. To get you started, we’ve created a list of the top product page design ideas to help you optimize your eCommerce Website Development and eventually maximize conversions.
Top 5 eCommerce Product Page Design Ideas By the Best eCommerce Website Development Company In Ahmedabad
- Provide comprehensive product information
Product understanding and brand trust are two of the most crucial motivators for online customers. Customers should be able to purchase your items with confidence if the following four elements are included on the product page.
- A clear and concise media presentation
Use images or videos to show the product’s style, size, color, and texture, so that customers know what they’re getting and won’t be surprised when they open the package. You may also play around with augmented reality (AR) and 360-degree product photographs.
- Size information
Make it easy for customers to determine the exact size without trying it on by providing them with precise measurements. Customers will feel more comfortable making a purchase if you use a size recommended.
- Mention your return policy
Make it clear whether you provide free returns. If you want customers to buy from you, make it easy for them to return or exchange their products by providing clear information about your return policy.
- Display payment and shipping alternatives
It’s much easier for customers to determine whether or not to buy from this online company after discovering the payment and delivery choices available to them. What can assist even more, particularly if the product price is high, is the availability of “buy now, pay later” options.
- Showcase your product reviews
Before purchasing a product, over 97% of buyers check out online feedback from other customers. As a result of this, buyers place a higher value on consumer testimonials and images than they do on the merchant’s claims.
- Plan and implement product up-sells and cross-sells
The goal of an up-sell is to persuade a consumer to purchase a more expensive version of the same product. By including product recommendations on the product page, buyers who have already decided to order may easily add more things to their order as a set.
It is also possible to utilize the up sell approach in conjunction with other promotions, such as free delivery or discount on the purchase of an item. The following are the top two cross-selling methods:
- Information Segmentation and Customization
One of the simplest and most frequent methods is to provide customers with recommendations based on their previous purchases. Using their transaction histories, such as colors they prefer, you may group distinct consumers and give them personalized emails, messages, or position re-targeting advertisements to entice them to return to your store and purchase more.
- Offer promotional deals
The best approach to increase sales when customers are shopping on your website is to give promotional deals at just the right time. For instance, you might offer a consumer a discount or free delivery on a pair of trousers that matches nicely with their new shirt when they add it to their shopping basket.
- Don’t forget to set up a mobile landing page!
You should improve your store’s mobile version, as most shopping activity occurs on mobile devices these days. Mobile devices accounted for 53.9% of all eCommerce sales in 2021. You must consider the following factors while creating a mobile landing page:
- Videos are inappropriate for the mobile experience due to their high bandwidth requirements. Turning off auto video playback on mobile devices is highly recommended.
- Make sure your information is readable, and photos aren’t chopped off when viewed on smartphones and tablets.
- Buttons should be magnified. There are significant differences in user behavior between desktops and mobile devices. When a button on a computer is readily clicked with a mouse, it may need to be magnified X times on a mobile device to accommodate finger clicks.
- Place a premium on promotion campaigns
Don’t wait till the consumer reaches the checkout page to notify them about the deals you have to offer. Product or category promos should be explicitly indicated on the product page in addition to site-wide incentives.
A sense of urgency may be generated by presenting customers with discount rates and limited period offers. A countdown timer on the product page, for example, might encourage customers to act quickly since they don’t want to lose out on a deal.
- Make sure your Calls To Action are noticeable
CTAs (Calls To Action) are like a compulsion for clients to take immediate action. The “purchase” or “add to basket” button is what it normally refers to on your product’s page.
Customers are more likely to click on the button if it stands out from the rest of the page. Colors and forms can be experimented with as long as they contrast with other aspects on the page.
When it comes to adding products to a shopping cart, one option is to try out a dynamic cart instead of sending them straight to the checkout page. It’s also possible to experiment with a one-click buy, which eliminates the need for a shopping cart and is a frequent strategy on Amazon.
People adore eCommerce websites that address them personally. MoreCustomersApp as a successful eCommerce Website Builder helps online sellers, to learn what customers want from their website and then tailor your site to meet their demands. The product page design ideas mentioned above have been tested and proven by hundreds of eCommerce shops, which means you may implement them with confidence.