There is a lot of messaging buzz for using WhatsApp for business API. Not only because many big companies are adopting digital change, but is it also because of the need of the hour? There are many good reasons for small companies to switch to a digital way to connect to customers.
We ran across solid reasons to switch to WhatsApp for business API in this blog. Data supports the results we discuss, so we simplify your ways if you start your business, even if it is as tiny as Instagram or WhatsApp business!
Why are established companies using WhatsApp for business API?
The question should be, why not! In today’s world, where companies are using Omnichannel communication channels to customers, WhatsApp is visible. There are texts as chats, videos as complaints or feedback, posts to enhance online business visibility, and tweets for brand awareness, which works for all businesses.
Largely, it turns out that messaging apps are making their way to become a big game-changer in the coming years. If your company has WhatsApp for business API, you are right on the track to race till the last. Today’s business people, as well as the customers, are excited about the potential of WhatsApp. Here are the direct facts,
- In 2018, there were only 100 companies that were using the WhatsApp API platform.
- In 2021, more than five million businesses are using WhatsApp business.
- As of 2021, half a billion WhatsApp accounts are using the “WhatsApp status “feature every day for their business!
Indeed, the facts are clear. And not to be just bookish in its meaning, you can see how WhatsApp for business API has become popular. If we call it exponential, it may be wrong because the acceptance of WhatsApp API for business is massive!
Benefits of WhatsApp for business API- Practical and to-the-point
We will not beat around the bush. Here are the practical reasons which explain the ever-growing acceptance of WhatsApp API for businesses.
Benefit number 1
- WhatsApp API for business opens an interactive way to establish communication.
Now, there is a way through which the organizations can send messages with a twist. There are many interactive message templates, and this is the magic of establishing unique conversations for each type of customer. That means you can use the features of display pictures, group formation, sharing of stories, and statuses to make users feel listened to! And trust us, it is a great way to make your customers feel that they also have skin in your business, even if it is that of the end-user.
So, there are seven supported message formats-
Plus, by signing in for WhatsApp business API, you open more features such as message templates and use them while integrating them into your business well. You will customize your messages with specific messages and integrate them with chatbots to automate the chats completely.
- Creating superior brand connections
Remember, if you have a company, you should make it a big brand. And since most businesses are using the power of messaging to transform their customer service, why shouldn’t you enter the game with a bang. WhatsApp gives this edge. How?
WhatsApp 100% delivers what it promises to its customers, and here it is YOU! You get a closed, one-to-one interface to chat securely with your customers. With the help of WhatsApp, companies are creating “business profiles.” That means they are entirely dedicated to creating a branded experience for their customers. This feature allows you to directly provide specific phone contacts, links, store addresses, and social media links with website URLs.
Indeed, WhatsApp verifies all business accounts, and so it serves as a familiar face while connecting to the target audience. Also, WhatsApp enables multimedia communications, like videos, photos, documents, etc., so that you can converse with the right audience at the right time!
- Your business dream to engage “Globally” has now come true with WhatsApp for Business API.
Here is a straight fact,
In early 2018, WhatsApp was the number 1 messaging app in around 104 countries. As of 2021, WhatsApp continued to be the #1 messaging channel globally! And there was a great hold of smartphone penetration numbers in most regions.
Why so? The first answer is because it is free for the customers. And with WhatsApp API, you are reaching the customers where they already are! That means, according to the above numbers, in just less than a decade, WhatsApp has become the most popular app for business, as well as personal communications. This opens a way for you to engage with the global audience. And also to start a conversation in less than a second!
- Access to two-sided communication
WhatsApp communication is a two-way street. That means, as a business, you will be able to ask a question to the end-user. And as a customer, they can follow up with their feedback and complaints. Honest conversations are never a monologue, and this is what WhatsApp for business API gets your foot into- profitably!
Today’s businesses want to build customer trust and extend their relationship to fruitful levels. And WhatsApp gives them a quick and practical way to do that. Customers also have several questions about a brand if they want to choose your business service or products. Through WhatsApp, they can drop in a question and expect a reply to continue the transaction.
WhatsApp API for businesses is a boon for today’s digital world. Whether your business size is that of a single room or covers the entire area of a park, it doesn’t matter. You are in the same race with full accessibility to WhatsApp business APIs to transform your customer service.
Get it today, customize it, and make full use of WhatsApp for your business!