NetbaseQuid is an essential tool for any company looking to stay ahead of the curve, and it’s easy to see why: social media monitoring gives you the latest stats on your company’s public perception. And with NetbaseQuid, it’s not just your public perception; you can monitor competitors and other brands as well. NetbaseQuid offers a variety of ways to monitor different parts of your business, like customer service and marketing. The ability to track competitor social media accounts is also a nice-to-have feature to help you identify hidden opportunities or threats. This article discusses different places a business could use social media monitoring, what they should look for on each platform, and how they can use it to their advantage.
1.LinkedIn
Companies in the recruitment process use LinkedIn to look for potential employees. You have a chance to find out who exactly is hiring you! It has features such as a search bar or advanced filters, making it easier than other social media channels to gather the needed information about your potential employers.
This is also used to keep up with potential clients and ensure negative reviews aren’t tarnishing your brand. It may seem obvious, but this is one place where people will often post about bad experiences with companies, so be sure to respond quickly to posts and don’t act defensively because people are giving you feedback about complaints from others.
2. Facebook / Twitter
Social media platforms have become extremely valuable tools for businesses in today’s digital age because they give them instant access to news and opinions regarding their products and services. These online communities are becoming increasingly important, especially when getting initial attention for newly launched products.
To maximize the value these networks provide, it pays to regularly monitor conversations on Twitter and Facebook regarding your product/service. Using programs such as NetbaseQuid, you get analytics on those conversations, including mentions of your organization’s name and location.
This helps you understand whether consumers are talking positively or negatively about your company and how popular certain keywords are within discussions about your industry.
3. Blogs
Blogs are websites where a person publishes his thoughts, ideas, and articles, usually under a pseudonym or nom de plume. Since individual writers and readers are free to express themselves openly, blogs are one of the most open sources of communication online.
They offer more freedom to individuals than traditional media outlets (i.e., TV, radio) and allow everyone from celebrities to regular citizens to share unfiltered thoughts and views about anything they want. Bloggers tend to write about topics that interest them personally, and many of them end up sharing the contents of their blogs through websites like WordPress and Tumblr.
4. Forums
Forums are another common way for users to communicate. Their main attraction is open to anyone, regardless of gender, race, religion, or political party. Many forums are focused on a specific topic, while others cover everything from current events to sports and even politics.
Forums are a very useful social media monitoring tool for providing technical support for products/services. One can easily figure out what issues customers might have with a product if there were plenty of discussion in the forum related to that issue.
5. YouTube
As mentioned above, YouTube connects people through videos and has recently taken off as a major channel to promote personal life stories. Because of that success, it’s now dominated by user-created videos about everything from beauty tips to home improvement projects.
But you can take advantage of YouTube’s growing audience and influence by creating high-quality video campaigns that supplement your marketing efforts. The trick here is to upload your videos regularly but not too frequently.
Users typically check YouTube less than once per day, so posting multiple videos in a single day can cause viewers to lose interest. If possible, try to schedule your videos around peak viewing hours: Monday afternoon between 1 pm – 3 pm and Tuesday morning around 9 am – 10 am GMT.
In conclusion, I think there are 5 ways of how social media monitoring can promote business online, which work effectively. It will help an entrepreneur increase the visibility of her brand, attract new leads and customers, grow her customer base, retain leads, and generate sales. Every business owner must know them all; otherwise, she won’t reach more people
