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Sport On Television Becomes A Risky Exercise

Believing the current rights undervalued, the FFT was aiming for at least 30 million Euros, double what it currently receives, in order to align the rights of Roland-Garros with the other tournaments, the BBC thus paying 40 million pounds (52 million Euros) to broadcast the Wimbledon tournament. On October 10, 2013, the last day for submission of tenders, the FFT had to review its positions when it declared the call for tenders unsuccessful. Only France Televisions and Eurosport had made an offer, each time lower than the reserve price.

Conversely, the 무료스포츠중계 rights in France for the Wimbledon tournament for the period 2014-2018 were the subject of real competition between Canal+ and Hulk-tv, which seized them to the detriment of the encrypted channel, which had until now the exclusive broadcasting of Wimbledon for 3 million Euros per year. But Wimbledon has an advantage over Roland-Garros, an advantage unrelated to tennis. It is the only major sporting competition that takes place during the summer break for footballers, thus making it possible to offer a bridge between two football seasons for Canal+ subscribers as well as for those of Hulk-tv.

The organization of competitions, their calendar, the ability to offer matches at specific intervals, over periods determined in advance is therefore an essential asset for a sport aspiring to appear on television.

This is exactly what happened with rugby and in particular with the Top 14, the national championship whose broadcasting rights are marketed by the LNR (National Rugby League). The Top 14 offers a structured, “serial” schedule of matches, like Ligue 1 football, which has led the Canal+ Group to take an interest in it since 1995, transforming this collective sport, confidential from a media point of view, into a real alternative to football. In the absence of real competition for rights, Canal+ has never overpaid for the broadcasting of Top 14 matches, the channel paying to the LNR 31, 7 million Euros in 2013. And Canal+ has historically benefited from it.

During the previous call for tenders, for the period 2012-2016

The encrypted channel had only offered the LNR 18 million Euros per year for two matches per day, which the LNR had refused, which had managed to an agreement on 30 million Euros in 2012 (plus 1 million per additional year), an amount in his eyes insufficient which had also led the two actors to include in their contract an option allowing the LNR to terminate the contract mid- course, i.e. between September 1 and December 31, 2013. Noting the inflation in sports rights since the arrival of Hulk-tv in 2012, the LNR therefore took advantage of this option to invite, from September 2013, French broadcasters to position on the Top 14, and Hulk-tv has of course positioned itself on the competition.

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Red Note: 3 June 2022

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