Marketing in the coming months is going to require business owners to invest in their brand promotion through various online mediums, giving more attention to the customers’ needs and demands, more than ever before. As the competition in the market is fierce, they need to update and upgrade themselves with the ongoing trends. You can also seek help from eduhelphub to get more knowledge about the current marketing trends. This article will discuss the top 6 market trends that are most prevalent in 2022 and will continue to trend in 2023 as well that you need to consider in order to future-proof your business.
1. Video Marketing
Video marketing, just like the previous years, will continue to play a pivotal role in marketing. They are an effective mode to capture attention and lead to stronger engagement than other content. YouTube shorts, Instagram Reels, Snapchat, and TikTok are some of the major video-based content platforms today that play a crucial role in promoting a brand and making it known to as many audiences as possible. Video marketing provides more exposure than any other marketing medium.
This year, we shall also witness videos used in diverse marketing efforts. Additionally, websites and advertising formats, and email marketing campaigns will implement more video content. Data analytics that is utilized by marketers to track video performance will become more sophisticated.
2. More Focus on Customers’ Needs
The brands of today will have to emphasize the needs and demands of their customers more than anything else. The future of marketing strategies has shifted from a focus on the brand’s image to a focus on the customers’ needs. It has become essential for businesses to understand what their customers want if they want to establish a firm and long-term customer base. This customer-centric approach of the brands will lead to more brand loyalty and ultimately higher revenue opportunities in the future.
3. Branded audio content
Screen fatigue, the pressure of being in front of the camera, and the flexibility of consuming audio content have streamlined this marketing trend to the cutting edge this year. Something that we all will be seeing and listening to much more this year is Podcasts, social media audio, and editorial listening.
The reason why more businesses will follow this trend is that podcasts can successively build awareness and improve brand recognition. Using audio-enabled content in your marketing mix will enhance your content marketing strategy and will also increase your website SEO. Therefore, having podcasts and audio content embedded in your page can help raise your ranking potential. Also, you may want to consider transcribing your podcasts into blog posts as it will enable voice searches to pick up on the more natural speaking language.
4. Virtual Reality (VR) and Augmented Reality (AR)
According to penmypaper, one of the top marketing trends that will not just be prevalent this year but for years to come is Virtual Reality (VR) and Augmented Reality (AR). These two technologies will change the way marketers have been doing marketing so far, paving a way for a revolution in the marketing sphere. These technologies, when used in marketing to promote products and services, will develop the buyer’s awareness and enhance purchasing decisions. This will overall increase the productivity and profitability of the businesses.
5. Live Streaming
Another top trend in the marketing genre is live streaming. Yes, viewers find live streaming highly compelling. This strategy is becoming an increasing marketing trend and is a superb way for brands to showcase their personality and values authentically. Not only will live streaming establish better relationships with the customers and make them feel more comfortable purchasing from the brand, but it’s also going to improve online sales.
What we could see is that more and more brands are launching built-in shopping features or using influencers to recommend their products and share a direct link to the products during live streams. Social Commerce is what we will see in the coming years to raise the bar for brands and will surely make diverse changes in the marketing industry.
6. Conversational marketing
Conversational marketing is yet another very effective marketing strategy that involves interaction with customers to understand their needs and experience to improve their products and services. There are various ways to make conversations with the customers like live chats, voice assistants, chatbots, and more.
In 2022, with the increase in digital marketing trends, we will witness more interactive marketing as it delivers favorable impacts to business, says the pemypaper writer. Better communication and customers denote that your business can shorten the sales cycle and successfully improve the marketing funnel. That’s because 80% of routine queries can be attended to and resolved instantly with chatbots instead of a customer service representative.