How can You Start Your Journey in Digital Marketing? 

Struggling to get noticed in the crowd present online? If this is the case then digital marketing will give you tools and strategies to stand out, attract audience’s attraction and drive results for you and your website.

Digital marketing is evolving and because of that comes its higher demand. Most of the people nowadays want to know how they can start their journey of digital marketing, and if you are one of those people don’t worry this article will answer all your questions like what is digital marketing, the career opportunities and how can you become a digital marketer.

What are the employment opportunities in digital marketing?

If you as a person who is thinking about learning digital marketing from broader perspective can explore a variety of job opportunities such as : 

  • Digital Marketing Manager- As a digital marketing manager, you are someone who is responsible for developing overall strategies with team management and marketing efforts to make your company reach its goals.

The salary of a digital marketing manager in India starts from Rs 2 LPA which goes higher up to Rs 20 LPA depending upon your experience.

  • SEO Specialist- You as a SEO specialist will work on boosting website traffic through keyword research and technical SEO. 

           As a SEO specialist you can expect you salary ranging between Rs 2.5 LPA- Rs 6LPA

  • PPC Analyst-  If you choose this as your career, then you will be the one who will analyze paid ad data and will optimize campaigns for better ROI. 

In this field you can think of getting money between Rs 2.5LPA- Rs 6 LPA.

There are different careers that you can choose in digital marketing and the above one’s are the most important. If you’re planning to move ahead with digital marketing then you can look at the below points to begin your journey. 

How to Become a Successful Digital marketer?

For becoming a successful digital marketer you can choose the following guide, that will help you more effectively in your complete journey:

1. Understand Digital Marketing – Anybody who is interested in digital marketing should start by learning the basics of SEO and SEM with many other important modules. As a digital marketer you should also be knowledgeable about the ways through which the online world operates. 

2. Select ways to use digital marketing tools- Your understanding with digital marketing will increase once you increase the number of tools you use.

By using tools like Google analytics and Google ads you can monitor and measure the performance of your digital marketing campaign.

3. Learn from different modules- To have a complete understanding of digital marketing you should gain experience and knowledge of all the modules of digital marketing such as: 

a. Search Engine Optimization (SEO)

SEO is one of the most important terms used in digital marketing. The main role of search engine optimization is to improve the visibility of your website on search engine result pages so that it can generate organic traffic.

When we talk about search engines, at that time Google is considered as the king, but we also have other search engines available in the market like Bing and Yahoo. 

b. Content Marketing 

Content Marketing is a technique used for reaching your target audience by showing ways through which you can interact and engage with them. 

Through content marketing modules it would be easy for you to convey the unique selling point of your business, like blogs, files or newsletters. 

c. Social Media Marketing (SMM) 

Social Media Marketing is a technique that is mostly used for brand awareness, recognition and to build up a connection with your audience. 

Most of the modules related to SMM cover the ways through which you can curate content for different social media platforms and give you an understanding about key performance indicators (KPI) for social media marketing. 

d. Search Engine Marketing

In digital marketing you should be well aware of search engine marketing (SEM) as it helps in giving your business a rise by making you differentiate from the rest of your competition.

From SEM modules you will learn about Pay-Per-Click (PPC) and Google ads which will help generate leads for your business. 

e. Email Marketing 

Email marketing is a powerful tool through which you can connect to your audience by sending newsletters, tutorials, giveaways etc in the forms of emails to build up a strong customer base. 

The email marketing module covers all the important aspects such as the ways through which you can plan your campaign, make email design and create content with many other things.

Top 3 Institutes to Learn Digital Marketing in Delhi 

Here’s the list of Top 3 Institutes from where you can learn digital marketing in Delhi:

1. Internet Scholars

Internet Scholars is a great option if you are looking for a digital marketing institution in Delhi as they will give advanced training of digital marketing from the industry experts.

Their digital marketing course helps you gain all the latest skills of digital marketing like SEO, SMM , Content Marketing and PPC. 

The course designed by Internet Scholar is of 2 months in which they work on making their student industry ready by also giving them additional benefits like placement assistance, certification and career counseling. 

2. ECT

The courses that are designed by ECT are focused on giving specializations on digital marketing fields like SEO, social media marketing etc with certification on completion and 24/7 online support.

3. E-Digital Marketers

E-Digital marketer is a digital marketing institute in Kohat Enclave, Delhi. They are known for providing courses in both online and offline mode through smart lectures and paid tools.


To begin a journey in digital marketing is really simple, all you have to do is find your niche and then train yourself to become a great digital marketer. And, I hope that the list that I have mentioned above would really help you to start your successful journey of digital marketing.

Frequently Asked Questions (FAQs)

1. What does a digital marketer actually do?

As a digital marketer you engage with different brands to develop strategies that help their business to rise in the digital world. 

2. What is the salary of a Digital Marketer in general?

The salary range of a digital marketer in the beginning is between Rs 20,000-25,000 which goes higher based upon your level of experience in this field.

3. Would my business benefit if I learn and implement digital marketing?

Indeed, doing digital marketing will help your business to grow by reaching the people you targeted and will give you a loyal customer base.  

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