Whether you’re creating a marketing email for your service or a newsletter that reveals your personality, must-read Practical Marketing Tips.
Introduction
Outstanding marketers set their own principles and keep experimenting with content. This is because each service and product have different characteristics, and only through the content optimization process, you can reach more customers. Any attempt can have a positive impact on conversion rates. Email can be used as an area of ​​growth with quick and simple attempts.
Whether you’re creating a marketing email for our service or a newsletter that reveals your personality, do you want to achieve visible results? Apply today’s “7 practical tips” to email marketing right away.
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1. Use a short and sweet title
The shorter the email subject is, the more powerful the area. As stated in the Stevie Email Marketing Report, the average open rate when the email subject was less than 10 characters was 16.8%, which is 5.7%p higher than when the subject exceeded 10 characters. In the case of Syoletter, we are trying several things with the subject of the email. In one of these campaigns, I tried to call only the subscriber’s name (!). At this time, the open rate was 2.8%p higher than the long title.
2. Try using a friendly sender name
Have I already said the importance of the sender’s name several times? Since it is the area shown with the inbox subject, simply changing the sender name affects the open rate. Syoletter is also being sent under the optimized sender name after experimenting by changing the sender name several times, such as ‘Syoletter/ Stevie Team/ Stevie Solar.’ The Stevie team and several places that are good at email marketing have created their own personas to send emails.
The sender name is simple and easy to test. The Stevie team is also testing this factor frequently, lightly, and quickly when sending emails.
Even in the recent Christmas season, I hypothesized and experimented lightly with caller names. Under the hypothesis that “if you set the sender name according to the atmosphere of the Christmas season, the open rate will be higher than the existing name,” this experiment was light and fun. As a result of the verification, the seasonal sender’s name “Stevie Santa” showed an open rate in the 25% range, 1.7p% higher than the existing sender’s name, “Stevie Solar.”
Based on the rationale, it may be that the sender name you receive each week is different from the sender name you receive, and the sender name that matches the Christmas season may have attracted subscribers. What is certain is that if you send an email with a friendly name rather than a hard service name, you can get subscribers to click the email once more.
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3. Avoid ‘no-reply’ sender names
In the above context, a no-reply address and sender’s name that the subscriber cannot respond to or communicate with is not recommended. This is to maximize the strength of the 1:1 channel email.
Also, if you receive a reply from a subscriber, it will not be classified as spam. From the recipient’s perspective, replying to an email you receive will automatically add the sender’s email address to your address book. Since being registered in the address book means that the sender is completely trusted, the sender’s email will no longer be classified as spam. If you use a sender-only address and tell them not to reply, you are giving up this good opportunity yourself.
4. Try your personalization strategy
It is a tremendous trend to intimately deliver the information each subscriber needs, regardless of channel. Deliver not only your name but also your interests, etc. If you are burdened with creating multiple contents at once, why not try a simple mail merge like Google Sheets Mail Merge?
Mailmerge is a method of automatically loading and using the subscriber information you already know into bulk emails. In the subject and content of the email, you put the subscriber’s name and interests. It is a straightforward but powerful method. As many email experts recommend, if you can afford it afterward, try dividing your subscriber segments and sending out optimized content.
5. Don’t make fake promises. Keep your promises.
What if a close friend doesn’t show up at the time you are supposed to meet? What if you gave inaccurate information or the promise itself was fake? Email is an area where you reach out to your subscribers like friends, so keep your promises. The subject line of an email is a representative area of ​​the content. Still, if you only write stimulating content and do not match the content to increase the open rate, it will negatively impact you. Opt-out can also increase.
Even at the content level, when we sent what we decided to send, we could get positive feedback from our subscribers. Before the start of Syoletter, among the Stevie team’s newsletters, there was an introduction to the email case, and there was a lot of favorable feedback on the content promised as a sequel.
6. Avoid too many Emojis and Exclamation Marks
I really love emoji. Nevertheless, we only want to write a decent amount of emoji in the email area. It is largely because of two reasons.
First, if you use a skin-colored emoji or a new emoji instead of the basic emoji, in an unsupported environment, the basic emoji and the emoji that express the skin color are displayed separately. If you’re a Stevie user, you can send a free test email to see to some extent how your emoji will be exposed, but there is indeed a risk of breaking.
Second, people don’t like “screaming and burdening.” In a similar vein, the US recommends using lowercase letters instead of uppercase letters. According to a study by the Radicati Group, over 85% of respondents prefer lowercase letters. Personalization and relationship-building can be better for open rates than provoking factors.
7. Take Care of Mobile Optimization
As I’ve said many times, it’s that important? Like other channels; email is becoming more and more important in the mobile environment. Commerce-type emails are often viewed by 70% or more on mobile. In this situation, if the emails you send look messy on mobile, you are missing out on more and more mobile users. To prevent this, *you must create a responsive email.
Responsive is a method in which the page composition dynamically changes according to the screen size. In the web, we often use the term Responsive Web. Emails cannot use the code used in responsive web pages as they are. Still, emails created by Stevie operate responsively without any additional settings, so they are displayed in an optimized layout according to the screen size. Hope you love reading “Practical Marketing Tips”
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